Advertisers, publishers and campaigns are centralized on a unique platform; campaign set-up and management processes are unified and easy. Everything is handled programmatically. This results in a considerable time and productivity gain.
Few levels of granularity in the set-up of each campaign ensuring that budget is distributed efficiently to create the best-performing trading strategies. Complex trading strategies can be set-up easily for the same campaign by playing with numerous factors while keeping a stringent monitoring of expenses.
The campaign set-up and management process have been optimized at every single stage ensuring a significant gain in productivity and a real-time implementation of changes.